Get woke, go broke.
Remember my post of April 13, 2023, “Sales of trans-woke Bud Light plunge“?
Bud Light tried to rescue the catastrophe by:
- Firing (“putting on leave”) the two executives responsible for the company’s use of
transgendertransvestite activist and “influencer” Dylan Mulvaney to promote Bud Light’s March Madness contest: Marketing VP Alissa Heinerscheid and her boss, Daniel Blake. - Blaming “an outside agency” for the hiring of Mulvaney, but without actually naming the marketing firm.
Despite those efforts, things are only getting worse for Bud Light and its parent company, Anheuser-Busch.
The New York Post reports that “Bud Light’s sales drop is accelerating amid Dylan Mulvaney fiasco — and is now spilling into other Bud brands”:
Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.
Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.
The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29. Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.
“It’s not just a Bud Light issue,” said Bump Williams, chief executive of the consultancy.
“It’s an Anheuser-Busch portfolio problem now.”
Anheuser-Busch’s smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.
The widening sales declines mark a painful hit for Bud’s dominant US beer business. Last year, sales of Bud Light topped $4.8 billion, according to the Connecticut-based firm….
“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” Williams told The Post. “There has to be a sense of urgency for InBev to correct these trends.”
It’s the fourth consecutive week of double-digit sales drops linked to Anheuser-Busch’s brief marketing tie-up with the transgender influencer, which began on April 1 when Mulvaney posted videos of herself sitting in a bubble bath drinking Bud Light.
“Anecdotally we are hearing that sales of Bud Light are declining more rapidly at bars and restaurants where some consumers don’t want to be seen drinking it or they are getting into arguments over the brand,” said Benj Steinman, editor of Beer Marketer’s Insights.
Rival brewers, meanwhile, are gaining market share at Bud Light’s expense. Coors Light and Miller Light each saw a more than 20% sales increase in the week ended April 29 compared to a year ago, according to Bump Williams and Nielsen data.
Pabst Blue Ribbon was up 18.9% while Keystone Light saw a 15% bump over the same period.
Ha, ha, ha, ha, ha!!!
~E
Anheuser Busch own quite a few other beers, including Michelob, I’d never buy any of them if I were a beer drinker, which I’m not.
Coca-Cola’s “Try Not to Be So White” also tanked.
This positively leaves many of us scratching our heads . . . wondering just how long will it take for the “woke” corporation heads to catch on to the idea that mainstream people do not wish to be beat over the head with this kind of garbage. I can only hope that their slide in revenues continues.
[…] by DrE […]
We don’t drink much beer these days, but in the last couple of times when beer became thing for us, we chose Yuengling and Red Stripe. Anheuser Busch has no lock on public approval.
FOXweiser is a new woke meme used by Tucker Carlson.
They are now reaping what they have sowed. And the fall out falls far and wide. And now the blame game lol.
I like craft beers and won’t drink any of the major brands anyway. Craft beers are so varied and flavorful and I trust their ingredients.
Scratching my head: So Bud Light wants to appeal to the 5 people in the USA who identify with a 28-yr-old man who transgendered into a teen girl, who dresses up and cavorts around mindlessly/aimlessly like Audrey Hepburn from the movie “Breakfast at Tiffany’s” from the 1960’s…….(as tho’! Do they even know the 1960’s happened?)? Does Dylan KNOW that the person he’s “channeling” was a strong WOMAN who survived the holocaust in Europe and not the airhead he publicly displays? ). Did BUD for ONE MINUTE consider who their “base” is in the beer-guzzling world? Major fail. How long will ESG (Environmental/Social Governance) and the WOKE be tolerated? Until it destroys our Republic? Until it destroys capitalism in favor of a governmental Marxist business policy? Evidently.
Deserved.
Bud Light sales are lower than those of a bottled water!
https://twitter.com/RobSchneider/status/1658201298364411904